Client was looking for a new perspective approach to their local media campaigns to drive more traffic to their destinations
Opportunity
Client was looking for a new perspective approach to their local media campaigns to drive more traffic to their destinations
Goals
Strategy
Execute our proven onboarding program to ensure a smooth transition. Customize store-level analysis reporting to identify optimization opportunities and develop a process to automate the complex ad campaigns.
Stellar Results
Challenge
The client needed to transform the reach of their printed circular to grow brand affinity and acquire new customers​.
Goals
Strategy
Construct a fully integrated media channel receptivity analytics to extend the reach of circular pricing & promotions while optimizing across digital channels for a holistic approach to the weekly ad platform.
Stellar Results
Sales impact was measured by ensuring key flighting strategies between channels across a time period allowed for secure test & control scenarios.
Challenge
Client was breaking into a new market – struggled to gain share from the competition & needed to build brand awareness to drive local consumers to purchase.
Goals
Strategy
Amplify the brand and maximize budget efficiency, we created a unique trade area targeted on local geographic and consumer behavioral nuances, and media channel receptivity. Using advanced analytics and integrating a comprehensive mix of local, offline and online data – created a highly targeted media strategy was executed across print mobile, social, native and display.
Optimal Results
Challenge
Client was seeing significant sales fluctuations throughout the month and needed assistance to identify the root cause of the sales fluctuations. Need to evaluate media spend to optimize while maintaining or improving ROI.
Goals
Strategy
Stellar Results