Client was looking for a new perspective approach to their local media campaigns to drive more traffic to their destinations
Fresh Perspective
Opportunity
Goals
- DRIVE sales & in-store traffic​
- SEAMLESS transition
- OPTIMIZE savings
Strategy
Execute our proven onboarding program to ensure a smooth transition. Customize store-level analysis reporting to identify optimization opportunities and develop a process to automate the complex ad campaigns.
Stellar Results
- 9% increase traffic counts
- No challenges with transition
- Developed automated process to generate efficiencies
- Increased ROI – Identified MILLION in savings
Increase Store Traffic
Challenge
The client needed to transform the reach of their printed circular to grow brand affinity and acquire new customers​.
Goals
- DRIVE sales & in-store traffic​​
- INCREASE weekly ad engagement & reach​
- CONVERT COMPETITIVE shoppers
Strategy
Construct a fully integrated media channel receptivity analytics to extend the reach of circular pricing & promotions while optimizing across digital channels for a holistic approach to the weekly ad platform.
Stellar Results
Sales impact was measured by ensuring key flighting strategies between channels across a time period allowed for secure test & control scenarios.
- Customer Counts – 8% increase
- Sales Lift – 4.5% increase in sales
- CPV – Increased avg basket size
New Customer Acquisition
Challenge
Client was breaking into a new market – struggled to gain share from the competition & needed to build brand awareness to drive local consumers to purchase.
Goals
- Reach New Customers​​​
- Build Local Brand Awareness
- Encourage Brand Engagement​
- Drive Sales LIFT & ROI
Strategy
Amplify the brand and maximize budget efficiency, we created a unique trade area targeted on local geographic and consumer behavioral nuances, and media channel receptivity. Using advanced analytics and integrating a comprehensive mix of local, offline and online data – created a highly targeted media strategy was executed across print mobile, social, native and display.
Optimal Results
- Awareness – 28% lift in brand awareness
- Engagement & Reach – +17% impressions, while being under budget
- Sales Lift & ROI – 9% sales lift; 2x ROI
Strategic Media Planning
Challenge
Client was seeing significant sales fluctuations throughout the month and needed assistance to identify the root cause of the sales fluctuations. Need to evaluate media spend to optimize while maintaining or improving ROI.
Goals
- Strategically reallocate marketing dollars without harmfully impacting store sales or customer counts​​​.
Strategy
- Provide a deep evaluation of sales data and understanding of customer base to identify root cause of the sales fluctuations.
- Develop custom indices and apply to sub-ZIP Code level geographies to inform media buying decisions.
- Create a strategic media buy focused on delivering messages to customers most likely to shop at the client’s locations in a selected timeframe.
Stellar Results
- Made marketing dollars work harder! Transformed advertising in select weeks without negatively impacting customer counts or store sales & increased return on ad spend.
- One happy client!