Links for Industry Trends

2018 Holiday Season Review and 2019 Preview
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Understanding Generation X as High Earners
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Q2 2019 Social Trends
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Political Ad Spend to Reach $6 Billion for 2020 Election
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Retailer loyalty programs ramp up experiential benefits
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Back-to-school shopping on mobile will jump this year
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Retailers are adding data analytics teams to loyalty programs to enhance personalization and predictions to their most valuable customers. Data is powerful!
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Great video from WSJ that highlights retail transformation and the evolution of shopping experiences
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Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
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Advancing Marketing Attribution
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Cash Still King? Consumers Talk Mobile Payment Pain Point
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