Posts filed under: Digital Marketing Blog

By The NSA Team With everything happening in the world today, if you find yourself wondering what’s next, you’re not alone. Let’s be honest, that question is hard to answer, and your outlook could change by the minute. At NSA...
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By Zach Brundage Anyone working in the digital advertising space knows about cookies. For years they have been the foundation of audience targeting; cookies keep track of user habits and interests based on their browsing history, they help with attributing...
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By The NSA Team Working from home full-time can have its challenges, so here are some tips from some of our full-time work-from-home experts! Create a designated workspace with everything you need nearby. If other members of your family are...
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By Jeffrey Bayram Most are familiar with the current state of digital advertising, and the prominence of a few big names in the business. eMarketer estimates that in 2019, Google and Facebook were involved in over 60% of all digital...
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By Zach Brundage One topic plaguing digital publishers is the use of ad blocking software preventing that publisher’s revenue stream from being realized. Per eMarketer, just over 1 in 4 internet users implement some form of ad blocking when browsing...
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By The NSA Team Marketing professionals and consumers live in an ever-changing world. In the last few years alone, the number of available media mix platforms has skyrocketed. Traditional avenues like broadcast, print and OOH have been joined by addressable...
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‘One year can change everything’. Happy Holidays & Cheers to 2020!...
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We hope your Thanksgiving doesn’t turn upside down.  Happy Thanksgiving from our family to yours!...
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By Zach Brundage It seems like any time retail is in the news, another pillar of the industry shuttering its doors. It’s easy to get the idea that brick and mortar retailers are all struggling, falling to the might of...
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By Jim Hagan Welcome back! The second part of the two-part series covering Holistic Media Planning will cover how to leverage the technology and automation to help build a strategy. But combining science and art and pushing strategy to another,...
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