Posts filed under: Digital Marketing Blog

By Zach Brundage One topic plaguing digital publishers is the use of ad blocking software preventing that publisher’s revenue stream from being realized. Per eMarketer, just over 1 in 4 internet users implement some form of ad blocking when browsing...
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By The NSA Team Marketing professionals and consumers live in an ever-changing world. In the last few years alone, the number of available media mix platforms has skyrocketed. Traditional avenues like broadcast, print and OOH have been joined by addressable...
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‘One year can change everything’. Happy Holidays & Cheers to 2020!...
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We hope your Thanksgiving doesn’t turn upside down.  Happy Thanksgiving from our family to yours!...
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By Zach Brundage It seems like any time retail is in the news, another pillar of the industry shuttering its doors. It’s easy to get the idea that brick and mortar retailers are all struggling, falling to the might of...
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By Jim Hagan Welcome back! The second part of the two-part series covering Holistic Media Planning will cover how to leverage the technology and automation to help build a strategy. But combining science and art and pushing strategy to another,...
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By Jim Hagan We’ve all been through it. You receive a new strategy brief. You strategize. You plan. You present. You activate. You report. The media landscape today has become very tech-driven from activation to analytics to reporting. Developing media...
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