Posts filed under: Blog

By Zach Brundage Anyone working in the digital advertising space knows about cookies. For years they have been the foundation of audience targeting; cookies keep track of user habits and interests based on their browsing history, they help with attributing...
Continue Reading →
By The NSA Team Working from home full-time can have its challenges, so here are some tips from some of our full-time work-from-home experts! Create a designated workspace with everything you need nearby. If other members of your family are...
Continue Reading →
By Jeffrey Bayram 2020 is quickly approaching, and with it, another decade of digital innovation is on the horizon. During the holidays there is always buzz about how marketers will shake up the new year with innovative strategies. There’s no...
Continue Reading →
By The NSA Team Scary Truth on Online Ad Fraud Having a strong online presence could mean great things and fantastic growth for your brand, but it also means another avenue for marketing opportunities and costs. Unfortunately, this can lead...
Continue Reading →
By The NSA Team If you’re looking for ways to increase awareness and profitability, it’s a wise idea to build an effective media strategy for your brand(s). A media strategy is created in order to effectively place the right message...
Continue Reading →
By The NSA Team If you’re looking for your marketing to be effective, consider the personality and buying practices of the target audience. Gen Z shopping is significantly different than the way millennials, Generation X and Baby Boomers like to...
Continue Reading →
By Kaitlin Ruchniewicz If you’re anything like me, you may like picking out the freshest batch of strawberries or examining the carton of eggs with your own eyes ensuring there aren’t any cracks. Nevertheless, I personally fall into a couple...
Continue Reading →
By Ben Loewe We’re data geeks, and data drives most of our decisions. I think it’s safe to say that we’ve been this way since our company was founded in the early 90s. However, how we use data has changed...
Continue Reading →
By Jim Hagan It is quite an interesting time in the world of media agencies, and it has been for quite some time now.  From acquisitions, to mergers, and more importantly disruption.  Disruption in the sense that new players are...
Continue Reading →
By Jim Hagan In this blog piece, I want to outline the importance a measurement framework has on any media strategy and showcase how this framework can elevate a media plan and conversely, how it can deflate it.  We could...
Continue Reading →