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Innovation
It's not just the data - it's the skill that goes into interpreting the data. We understand the newspaper medium - so well that we've built our own tools
that integrate marketing information, application expertise and analytical technology.
Clients can trust the accuracy of our data - and they benefit from the depth and quality of our proprietary newspaper database, VendorInfo, built over a span of 14 years.
With circulation data and distribution capabilities for more than 9,500 unique print media publications, VendorInfo is the foundation for all of our proprietary tools.
Better, Faster Media Decisions
NSA invests more than $3 million annually in building, enhancing and maintaining the most sophisticated print media management tools available.
Our proprietary technology converts a mass-reach medium to a highly-targeted medium using audience and media segmentation. NSA developed Our Tools to quickly provide clients
with rich data about their target audience based on geocodes, sales data, demographics and available print vehicles.
Clients benefit from this major investment whether they engage our highly trained associates to do the work or lease
our technology for use by their own in-house teams.
Our Vendor Tools enable more timely, accurate exchange of information between NSA and our newspaper partners.
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