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Our Buying Power
NSA is the largest single buyer of newspaper advertising in the US. With print media placement of more than
$1.6 billion annually, NSA is typically each newspaper’s single largest customer. While we do not deliver
a blended NSA rate, this leverage coupled with a paper-by-paper, client-by-client negotiating strategy
consistently yields the best rate results.
Our Experience is Your Advantage
With NSA as their rate and contract negotiation partner, clients benefit from a disciplined approach tied to media plan goals:
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Detailed preparation – a specific strategy developed, paper by paper
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Fact-based foundation – data and history used to get results
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Focused effort – negotiations pursued on behalf of clients to the highest level by trained experienced buyers
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