By: Sharon Dalinis, Digital Partnership Lead
With the all important retail sale day, Black Friday, drawing near, NSA Media has delivered what many have tried and none have succeeded to do – provide a solution for streamlining print and digital media, complete with its own private marketplace, DirectHit – a scalable, local media platform that takes the headache out of buying publisher direct inventory.
With the $806B estimated to be spent in stores this holiday season this offering launches as clients firm up weekly circular plans for the crucial fourth quarter. Talk about perfect timing!
The custom stack is made possible by partnerships with powerhouse technology, media, and creative providers who also specialize in location based media applications. What that means is our clients can build and evaluate ad plans inclusive of custom analytics focusing on physical store traffic and sales to build data-based contingency plans executed in real-time.
Now let’s focus on DirectHit Marketplace, an NSA Media proprietary, local media private marketplace powered by MediaMath and fueled with exclusive, premium, guaranteed direct inventory from top tier publisher partners such as Hearst and Cox Media. Digital consumers will be served a custom ad featuring content from the retailers’ print ads and TV spots for an integrated media application across both traditional and digital channels. Did we mention this unit is NSA Media exclusive and was designed in partnership with Spongecell?
Staying true to our love of data and obsession with understanding store-level media performance, the offering also comes standard with a store traffic lift study by PlaceIQ and a custom sales analysis designed by our Advanced Analytics Unit.
We all are looking forward to marrying offline, online and first party data – may they live happily ever after.